Digital Senior Pages
[Skip to Content]


  • Larger than African-American and Hispanic market segments combined.
  • The most affluent of any age segment
  • Account for 60% of all healthcare spending
  • Purchase 74% of all prescription drugs
  • Buy 51% of all over-the-counter drugs
  • Acquire 41% of all new cars
  • Purchase 25% of all toys
  • Account for 80% of all luxury travel
  • Spend $7 billion online annually
  • Fastest growing segment on the Internet
  • Spend more time online than teenagers
  • Adults 50+ control a household net worth of $19 trillion.
  • Own more than three-fourths of the nation’s financial wealth
  • Own 70% of all money market accounts and certificates of deposit assets
  • Have an income per capita that is 26% higher than the national average
  • Spend more than one trillion dollars on goods and services
  • The largest 55+ population resides in California, New York, and Florida respectively
  • 42% of museum visitors are 55+
  • Spends more per capita on groceries, O-T-C products, travel and leisure than any other age group
  • Travel ranks among the top leisure activities for men and women over 50
  • Mature vacationers travel more frequently than any other age group and stay longer
  • 55+ households are the fastest-growing user segment to embrace computer technology
  • 22 million adults 50+ are now online, representing 28% of the 50+ population.