UNITED STATES MATURE MARKET

• Larger than African-American and Hispanic market segments combined.
• The most affluent of any age segment
• Account for 60% of all healthcare spending
• Purchase 74% of all prescription drugs
• Buy 51% of all over-the-counter drugs
• Acquire 41% of all new cars
• Purchase 25% of all toys
• Account for 80% of all luxury travel
• Spend $7 billion online annually
• Fastest growing segment on the Internet
• Spend more time online than teenagers
• Adults 50+ control a household net worth of $19 trillion.
• Own more than three-fourths of the nation’s financial wealth
• Own 70% of all money market accounts and certificates of deposit assets
• Have an income per capita that is 26% higher than the national average
• Spend more than one trillion dollars on goods and services
• The largest 55+ population resides in California, New York, and Florida respectively
• 42% of museum visitors are 55+
• Spends more per capita on groceries, O-T-C products, travel and leisure than any other age group
• Travel ranks among the top leisure activities for men and women over 50
• Mature vacationers travel more frequently than any other age group and stay longer
• 55+ households are the fastest-growing user segment to embrace computer technology
• 22 million adults 50+ are now online, representing 28% of the 50+ population.